THE ECOMMERCE EDGE Podcast with Jason Greenwood

Nik is the CCO & Partner of Scratcher - https://scratcher.io
Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform
Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing
Scratcher offers more than 20 interactive game formats such as:
Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number
 
Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce 

Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com
Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally
Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions
In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jess is the Co-Founder & CEO of Wonderment - https://www.wonderment.com
Wonderment is a SaaS based, comprehensive end to end order workflow, tracking and customer communications platform for eCommerce
Wonderment is: "The new way to build customer loyalty. De-stress your team and delight your customers with transparent order tracking, instant issue detection, and insight into every order"
Wonderment helps brands proactively and automatically manage one of the most frequest requests to customer service: WISMO (Where Is My Order)
In this episode, Jason & Jess discuss the importance of operationalising customer communications at every point in the eCommerce customer journey lifecycle to build trust, loyalty, stickiness & advocacy

Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com
GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals
Kris is a long time B2B commerce expert, having worked in this space for over 20 years
In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oliver is the Co-Founder of Returnista - https://www.returnista.nl
Returnista is a SaaS based Returns Management Platform for eCommerce
Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution
Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time
Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place
In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative

Brian is the Managing Partner of Enceiba - An Amazon Strategy and Growth Agency for Manufacturers and Brands. He is also the Co-Founder of Master B2B - a private community for B2B eCommerce practitioners
To say Brian is a B2B commerce specialist is an understatement
Brian helps B2B merchants maximise their eCommerce opportunities across marketplaces and owned channels through strategic and tactical consulting, guidance, support and implementation
In this episode, Jason & Brian discuss how and why B2B brands should be leveraging Amazon and other digital channels to help fuel their eCommerce growth

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Omri is the Founder & CEO of Dialogue - https://nowdialogue.com
Much of current eCommerce CX personalisation technology is expensive, complex and hard to implement
Dialogue aims to change this with its AI powered, low/no code SaaS tech approach
Dialogue is laser focused on being the premier Experience Optimisation platform for eCommerce for small & medium size merchants
Dialogue brings dynamic content and product recommendations to the eCommerce customer journey
In this episode, Jason & Omri discuss how and why many small & medium size eCommerce merchants have been frozen out of key personalisation opportunities and how Dialogue solves for this

Michael is the Founder of CommerceIsDigital - https://commerceisdigital.com
CommerceIsDigital is both an B2B focused eCommerce Consultancy and eCommerce training program provider
Michael has generously provided a 40% discount off his training programs exclusively for THE ECOMMERCE EDGE Podcast listeners - just use the code EEPODCAST at checkout to receive the discount!*enter the code where it says 'Add coupon code' at checkout to qualify*
Michael has a unique perspective on the B2B commerce space to share, having come from an eCommerce vendor and product development background
In this episode, Jason & Michael discuss the common ways B2B businesses can execute on their digital commerce strategy and how/when each one makes sense and why

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Henry is the Co-Founder & CEO of Mutinex - https://mutinex.co
Mutinex is a next generation SaaS based digital BI/Analytics platform for marketers
Mutinex does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not
Mutinex 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions
Mutinex uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20%
In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation

Jay is the Founder & CEO of B2B Squared - https://b2b-squared.com
Jay is a specialist B2B eCommerce Consultant that has helped many medium and large B2B enteprises through their digital transformation and eCommerce enablement process
Jay is also the head of B2B eCommerce Management at Danone - a global food & beverage manufacturer based in Paris France
In this episode, Jason & Jay discuss how B2B brands can accelerate their digital transformation journey through smart processes that cover all the major bases on the way to creating transactional eCommerce capabilities

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com
Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
Fondue replaces these coupon codes with proactive CashBack campaigns instead
CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Daniel is the Co-Founder & CEO of Kimonix - https://www.kimonix.com
Kimonix is an AI powered SaaS platform that synchronizes sales data, inventory analytics, and insights on merchants' eCommerce customer preferences to create smart collections that boost sales, optimize inventory, and maximize margins
Kimonix helps eCommerce merchants to automate their personalised merchandising efforts to help increase conversions and delight customers with a more seamless customer experience via tailored product category merchandising and display
In this episode, Jason & Daniel discuss eCommerce 'smart personalisation' and where the industry is headed with the advent of 'AI Everywhere'

Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Bobby is the CEO of Retail Data Partners - https://www.retaildatapartners.com
RDP is a SaaS sales data, analytics, insights & business intelligence platform for Amazon 1P merchants
Most other Amazon merchant data platforms focus on Amazon 3P sellers and RDP uniquely fills this gap in the market for 1P sellers
RDP is a tool that helps Amazon 1P sellers become more Efficient, Scalable & Profitable through tailored, automated insights into their business
In this episode, Jason & Bobby discuss the unique needs of Amazon 1P sellers and how they can and should be leveraging their unique Amazon data to improve every aspect of their business