Wednesday Dec 28, 2022
E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
- Andy is the Head of Product at Inveterate - https://www.inveterate.com/
- Inveterate is a SaaS Membership Platform for eCommerce
- Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers
- They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand
- Learn how the best brands go 'viral' through the network effect of premium membership programs
- In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention
Version: 20221013