E184: Next Gen eCommerce Promotions With High Engagement QR Codes & Social ’Screenshots’ - w/ Tanya Sardana, Flyshot - THE ECOMMERCE EDGE Podcast - 12 January 2023

We've recently rebranded to 'THE ECOMMERCE EDGE' Podcast (formerly At the Coalface) to better reflect what we do! Enjoy.

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• Tanya is the Co-Founder & CEO of Flyshot - https://www.flyshot.io/
• Flyshot is an 'In Development/Beta', SaaS based eCommerce promotions management platform
• Flyshot uses a unique model to drive high intent purchases
• flyshot links campaign creative to unique QR codes which customers screenshot and then upload at checkout to qualify for the promotion
• The high intent nature of screenshotting a promotion helps ensure low return rates from the social channels that customers uses most and ultra high engagement
• In this episode, Jason and Tanya discuss eCommerce promotions, how the model is often broken and how high return rates on discounted products can kill eCommerce margins