Thursday Apr 27, 2023
E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023
- Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com
- Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
- Fondue replaces these coupon codes with proactive CashBack campaigns instead
- CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
- Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
- Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
- In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create
Version: 20221013